Organethic Pure Care's New Green Packaging for Aster Line

Organethic Pure Care's New Green Packaging for Aster Line

Hair care is an ongoing art evolution and Organethic Pure Care is committed to staying on the cutting edge with innovative solutions and sustainable.

The new Aster line not only offers effective anti-yellowing action for blond and gray hair, but also introduces a eco-sustainable packaging, confirming our commitment to the environment.


The new Green Packaging: a step toward sustainability

What is Green PE?

Organethic Pure Care has chosen to use the Green PE for new product packaging, a polyethylene of renewable origin. This innovative material is obtained by processing the sugarcane.

 

The benefits of Green PE

Green PE has the same performance as traditional plastics, but with a significantly reduced environmental impact.

Here are some of its main benefits:

  • Reducing CO2 emissions: The production of Green PE from sugarcane ethanol helps reduce the greenhouse effect by capturing CO2 during the plant growth process. In this way, one can have, already at the stage of production of the polymer itself, an excellent value of carbon-footprint.
  • Sustainability: Green PE is 100% recyclable and derived from renewable sources, making it an environmentally friendly choice for packaging.
  • Unaltered quality: Green PE maintains the same characteristics, quality and properties as traditional plastics, ensuring safe and reliable packaging.

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